Changing Lives Through Movement, Community and Courage

Four programmes. One purpose. We combine physical training, leadership-based personal development, and community connection to unlock potential in those who need it most.

About Lion Culture Initiative CIC

Lion Culture Initiative is a Community Interest Company based in Liverpool. A CIC means all income is reinvested into our programmes. No shareholders. No profit extraction.

We run four programmes for men, women, people leaving prison, and young people. Every programme is built on the same foundation: leadership and management principles applied at the individual level.The frameworks used in elite sport and high-performing organisations are universal. We make them accessible to people who need them most, and deliver them through physical training and honest conversation.
What we teach:
  • Conflict resolution
  • Change management
  • Goal-setting and accountability
  • Personal values and behaviour
  • Network building
  • Communication and leadership
4

Active Programmes

2

Weekly Sessions

LJMU

Evaluated By

2022

Founded

What Is The Lion Culture Initiative?

We exist because too many people are failed by systems that do not meet them where they are.

We do.

Through physical training, group workshops, and expert-led education, we give people the skills to manage conflict, handle change, set goals, and build real support networks. Skills that transform lives.

We are a Community Interest Company. Everything we earn goes back into the communities we serve.

Our Approach: Leadership Skills for Real Life

At the heart of every programme is a leadership and management framework applied to the individual. We teach:

Conflict Resolution

Manage disagreements, de-escalate situations, and communicate under pressure.

Change Management

Adapt to new environments, major transitions, and unfamiliar challenges.

Goal-Setting

Set meaningful targets, build accountability, andmeasure progress.

Values and Behaviour

Understand what drives you and build your decisions around it.

Network Building

Form lasting relationships with peers, mentors,and community organisations.

Self-Leadership

Build the self-awareness, resilience, and discipline that lasting change requires.

Our Four Programmes

Each programme applies the same core framework within a specific community and context.

Men's Performance Programme

A free weekly programme for men. Physical training, honest conversation, and expert-ledhealth education. A space where silence is replaced with community.

• Saturday 08:00 Boxing and Cardio | Cinetico Fitness, Halewood, Liverpool L24 9TJ

• Sunday 08:00 Strength and Conditioning | Elev8 Gym, 17 Vulcan St, Liverpool L37BG

• Expert talks: stress, sleep, diabetes, prostate and testicular cancer

• Group goal-setting and personal development

• Coffee and open conversation after every session
Register

The Lioness Programme

Built for women ready to invest in themselves. Structured fitness, confidence, leadership skills, and a community where women grow together.

• Structured physical training led by qualified coaches

• Personal values and goal-setting workshops • Network building with peers and mentors

• Communication and confidence development

• Inclusive, supportive, and welcoming to all
Register

The Prison Project Evaluated by LJMU

Delivered inside HM Prisons. We equip men to re-enter society with purpose, skills, and aplan. The Prison Project has been formally evaluated by Liverpool John MooresUniversity.

• Structured training and healthy routines

• Conflict resolution and change management workshops

• Values identification and goal-setting for life after release

• Communication and employability skills

• Connection to resettlement support, community networks, and employers

• Delivered with prison governors and probation services
Register

Lion Culture Futures

For young people who need direction, belief, and the skills that school alone does notalways teach. We work with school leavers, those in alternative provision, and youngpeople at risk.

• Sport and physical activity as a gateway to personal development

• Leadership, communication, and teamwork workshops

• Values and goal-setting for early adulthood

• Mentorship from practitioners with lived experience

• Pathway planning into employment or further education
Register

Independently Evaluated by Liverpool John Moores University (LJMU)

Our Prison Project has been formally evaluated by LJMU. Independent academic validation confirming the quality of our delivery and the measurable impact on participants lives.

Evidence-based. Academically validated. Real impact.

Partnership and Funding

We are actively looking for partnerships with:

• HM Prison Service and Ministry of Justice commissioned programmes

• Local authorities and VCFSE sector funders

• Corporate social responsibility partners

• Sports organisations, health providers, and community hubs

• Employers engaging with social value and resettlement

Support Real Change for Real Men

Be Part of the Solution

This isn’t just about fitness. It’s about mental strength, emotional wellbeing, and genuine human connection. Every week, men show up for themselves and each other, in a space where silence is broken and real change begins.

Too many men are fighting silent battles—stress, isolation, health concerns they never talk about. We're here to change that. But we can’t do it alone.

By donating to the LION Culture Men’s Wellness Programme, you’re not just supporting an initiative, you’re helping create a future where men are empowered to speak up, show up, and grow stronger.
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